Three American style icons
From the refinement of the East Coast to the energy of New York, to the sunny relaxation of California, some brands alone embody the essence of American style. A wardrobe designed around timeless essentials, impeccable cuts, and an always natural allure, between sophistication and modernity.
This season, we are highlighting three fashion houses, each defining, in its own way, a unique vision of American fashion: Polo Ralph Lauren, Veronica Beard and Staud. Three distinct universes, united by the same approach to style: effortless, assertive, and durable.
Polo Ralph Lauren
An absolute icon of the American wardrobe, Polo Ralph Lauren has shaped, over the decades, an immediately recognizable aesthetic. Inspired by the elegance of the East Coast, enriched with preppy, Western, and sportswear influences, the brand creates a world where tradition and modernity naturally converse.
Immaculate poplin shirts, iconic knitwear, authentic denim, and refined tailoring define the foundations of a wardrobe designed to last. Each piece conveys a vision of discreet luxury, where the quality of materials and the precision of cuts take precedence over fleeting trends.
To wear Polo Ralph Lauren is to adopt an allure that is both classic and contemporary, made of timeless essentials revisited with precision.
Veronica Beard
Founded in New York, Veronica Beard has established itself as a reference in modern women's wear. The brand creates a sophisticated yet easy-to-wear silhouette, designed to accompany women in all moments of daily life.
At the heart of its identity: the structured blazer, which has become a signature piece. Worn with perfectly cut denim, refined knitwear, or flowing dresses, it embodies the idea of a versatile wardrobe where elegance and functionality meet.
Impeccable cuts, subtle details, and controlled proportions make each creation a piece of balance between power, femininity, and relaxation. A vision of modern New York style, effortlessly asserted.
Staud
With its free spirit and unique fashion sensibility, Staud brings a bolder dimension to the contemporary American wardrobe. Born in Los Angeles, the brand draws on Californian energy to create pieces that are playful, sophisticated, and easy to wear.
Sculptural silhouettes, controlled volumes, modern separates, and unexpected details bring to life a wardrobe that blends creativity and pragmatism. At Staud, elegance is more spontaneous, more expressive, while remaining deeply wearable.
It is this ability to combine fashion and simplicity that makes the brand an essential reference for contemporary Californian style.
Look Inspirations
Between iconic classics, modern tailoring, and statement pieces, these three brands draw a complete vision of American style today.
Pair a Polo Ralph Lauren shirt with a Veronica Beard blazer for a structured and timeless silhouette, or introduce a strong piece from Staud to add a bolder and more contemporary touch.
From revisited essentials to more assertive silhouettes, let yourself be inspired by this selection, conceived as an exploration of American style in all its nuances.
Discover our American Edit in store.
